Official Merchandise Goes On Sale

Supporters following the ICC Cricket World Cup 2011 and general cricket fans around the globe can now ensure they look the part following the launch of the official tournament online store.

The site, which is being managed by international brand management company IVS Group Ltd, will offer a wide range of official merchandise, including T-shirts, polos, caps, key-rings, mini-bats and horns as well as a range of products for children centred around the event mascot, Stumpy.

Visitors to www.icconlinestore.com can shop for official merchandise by product, by team or by range and purchasing is convenient, safe and secure with Visa, Mastercard, JCB, Laser, Maestro and Solo all accepted methods of payment.

Managing Director of IVS Group Ash Kapoor said: “We are proud to be working with such a prestigious international event as the ICC Cricket World Cup 2011. It is the third biggest sporting event in the world and we are honored to be providing the merchandising services this time just as we did at the ICC World Twenty20 in 2009 and 2010.”

The licensing and merchandise for the tournament is facilitated and managed by Licensing In Motion (LIM), the ICC’s global licensing and merchandising partner, and the online store can be found  at www.icconlinestore.com with a worldwide delivery service provided.

In addition, IVS Group will also manage the official onsite event sales and will be present at all 13 venues of the ICC 2011 Cricket World Cup across Bangladesh, India and Sri Lanka. IVS always uses local suppliers and labor thus generating jobs within the community while minimizing environmental impact.