ICC World Twenty20 Championship
The ICC World Twenty20 Championship Final between Sri Lanka and India was the first live cricket telecast on ESPN2 and – together with WatchESPN and ESPN3 – logged an average minute audience of 302,248 across TV and digital (source: Nielsen, Adobe Analytics). ESPN2 alone averaged 196,195 viewers in a given minute, while WatchESPN and ESPN3 provided a 54 percent lift to the cross platform audience, adding an average minute audience of 106,053 – its largest ever for a live cricket match. In total, the telecast registered 2.4 million viewers, while WatchESPN and ESPN3 logged 316,000 (up 70 percent compared to the 2012 ICC World T20 final).
ESPNcricinfo also provided extensive coverage from a team of seasoned experts and analysts throughout the event. Globally across platforms (website and apps) from March 16-April 6, ESPNcricinfo averaged 8.2 million visits per day during the tournament, up 18 percent compared to 2012. In the US specifically, the site and apps averaged 1.2 million visits a day, up 15 percent.
Video clips on ESPNcricinfo also logged double-digit growth compared to the 2012 tournament, averaging 238,000 video starts (up 46 percent). Specifically, the semifinal match between West Indies and India registered 590,000 unique viewers in the US, the most since the 2012 ICC World T20 match between India and Pakistan in the Super 8 stage.
On social platforms, @ESPNcricinfo was one of the top Twitter handles tweeting about the ICC World T20 final worldwide, generating the most shared content with 9,200 mentions (source: Topsy). Of total mentions, 46 percent came from India, while the US and Sri Lanka were second and third with 12 percent and 11 percent, respectively.
